Film Center Serbia invites interested individuals and groups of authors to submit competitive studies of the conceptual and graphic solution of the Film Center Serbia visual identity (logo).

Relevant Information about Film Center Serbia

Film Center Serbia is a cultural institution that performs professional work in the field of cinematography. The founder of the Center is the Republic of Serbia, and the founding rights are exercised by the Government on behalf of the Republic of Serbia. The Center has the status of a legal entity. The seat of the Center is in Belgrade.

The Center is a cultural institution established for the purpose of achieving the general interest established by law in the field of cinematography, in accordance with the law, its Statute and other general acts of the Center, as follows:

1) preservation of continuity, freedom and diversity of cinematographic creativity;

2) preservation of Serbian national and cultural identity;

3) support of domestic film artistic creation;

4) support for production of domestic and foreign cinematographic works in the Republic of Serbia;

5) support for distribution and public screenings of cinematographic work;

6) support the renewal, maintenance and standardization of the cinema theater network;

7) support the development of the technical base for film making in the Republic of Serbia and the introduction of information technologies and modernization in the field;

8) introduction of a unified electronic information center for the distribution and sale of cinema tickets;

9) support and preservation of the cultural identity of domestic cinematographic creativity;

10) exercising the right to cultural identity in the field of cinematography of members of national minorities in the Republic of Serbia;

11) promotion of international cooperation and integration of domestic cinematography into European and world programs for the development of cinematography;

12) support cultural diversity in the field of cinematography;

13) support the presentation of domestic cinematographic works at important international events;

14) preservation and popularization of film heritage, transfer and digitization of cinematographic works whose copyright is held by the Yugoslav Cinematheque or another institution engaged in the same activity on any basis; i

15) protection of children and youth, gender and racial equality, and representation of minority groups in cinematographic works.

Competition

The conceptual and graphic solution of the visual identity  should represent the identity and values ​​of the institution.

The conceptual graphic solution should contain either the full name of Film Center Serbia or the letters FCS in Latin and Cyrillic, as well as a variant in English.

The conceptual solution will be used on the memorandum, the Film Center Serbia website, on social networks, promotional material and other media according to the decision of Film Center Serbia.

The conceptual design must be the author’s conceptual design and must not contain parts of any other author’s work. The submitted solutions must not be previously published, or otherwise publicly distributed and must not violate the rights of third parties.

Participating in the competition

Participation in the competition is open to all individuals and groups of authors.

The following do not have the right to participate in the competition:

  • members of the competition commission for this competition and related legal and / or natural persons,
  • representatives of the Film Center of Serbia (director, members of the Management Board, Supervisory Board, Art Council and related legal and / or natural persons) and
  • employees and employed persons in the Film Center of Serbia and related legal and / or natural persons.

For the purposes of this competition, the persons listed in Article 67, paragraphs 2 and 3 of the Statute of the Film Center of Serbia no. 03-1253 dated May 13th 2019.

Persons wishing to participate in the competition should submit the competition documentation, which consists of the conceptual design and a duly completed application for the competition (hereinafter: “Application”). The competition documentation is submitted to the e-mail address: events@fcs.rs (with the obligatory note “COMPETITION – SELECTION OF THE LOGO OF THE FILM CENTER OF SERBIA”, in the subject) within 30 days from the day of announcing the competition, ie from August 9 until September 8, 2021. Tender documents submitted after the deadline will not be considered.

One person can submit several different applications and conceptual solutions, in separate tender documents.

The application must contain the applicant’s data (name and surname, e-mail address and telephone number) and the applicant’s statement on acceptance of the conditions of the competition, originality of the work, as well as on the exclusion of third parties from authorship over it.

The application also must contain a statement that the conceptual design  was created exclusively for the needs of this competition, and that it was not published and used for other purposes. Submission of a conceptual design to any type of competition is also considered a publication of a work.

In the case of a design that has the characteristics of a co-authored or merged work, the application must contain information on all co-authors or authors of merged works, and the signatory of the application is considered the responsible person before the participants in terms of presentation and legal transactions.

Conceptual designs should be submitted in digital, ie PDF format, in high resolution (300 dpi minimum).

Along with the conceptual solution, it is necessary to submit a written explication  (motive, symbolism, application of the conceptual design), up to 20 sentences, with the signature of the applicant.

The participants in the competition whose conceptual designs are selected for the second round of elections are obliged to submit the conceptual design in the form of a book of graphic standards in PDF format in high resolution (300 dpi minimum ).

The book of graphic standards should contain the following: BASICS OF IDENTITY: 1. Logo (1.1 Logo appearance, 1.2 Basic and modified logo, 1.3 Logo colors, 1.4 Logo / grid construction, 1.5 Logo Outline, positive and negative, 1.6 Logo positioning, 1.7 Wrong usage of the logo; 2. Typography (2.1 Standard types of letters (fonts), 2.2 Standard types of letters (fonts) Cyrillic) 3. Colors (3.1 Primary and secondary colors; 3.2 Other logos and their basic and accompanying colors); BASIC CORPORATE MATERIALS: 4.1 Business card – standard, 4.2 Stationary- standard, A4, 4.3 Envelopes – American, A4, 4.4 Notebooks – A4, small (150 x 210), cover and inner sheets, 4.5 Folder – basic, 4.6 ID cards, 4.7 Bag – paper, 4.8 Corporate graphics, 4.9 Electronic presentation; APPLICATION EXAMPLE: 5.1 CD, 5.2 Representation, 5.3 Application – ballpoint pen, 5.4 Application – T-shirt, 5.5 Application – bag / bag.

Decision-making procedure and selection criteria

After the end of the deadline for submission of applications, a commission composed of 5 members appointed by the Management Board of the Film Center of Serbia decides on the winner of the competition.

The competition procedure takes place in two rounds. In the first round, the commission forms a shortlist of at most 3 conceptual solutions. The deadline for forming the shortlist is 30 days from the day the deadline for submitting applications expires.

After determining the shortlist, the second election round is started, in which the winner of the competition is decided. The deadline for making a decision of the competition commission on the winner of the competition is 30 days from the day of determining the shortlist.

Conceptual solutions will be evaluated according to their visual appeal and quality of design, and in accordance with the following criteria:

  • identification (originality, recognizability, authenticity, durability…);
  • meaning (connection with Film Center Serbia activities, comprehensibility, resistance to abuse);
  • aesthetics (attractiveness, a measure of abstraction and simplicity, choice of colors and accompanying elements),
  • technology (applicability, execution of details…).
  • It is recommended that the conceptual design contains the colors of the state symbol of the Republic of Serbia.

In the event that no conceptual solution is selected, the Film Center of Serbia reserves the right not to announce the winner and hold the competition again.

The results of the competition will be published within 15 days from the day of the end of the competition procedure.

Reward

The first-placed conceptual design, ie the author of the winning design, will be awarded with 1,000,000.00 dinars.

The authors of the second-placed and third-placed conceptual design have the right to reimbursement of the necessary costs incurred for the production of the book of graphic standards according to the attached costs (invoices), up to the amount of 180,000.00 dinars.

Winning solution
Film Center Serbia intends to use the winning design as its logo.

The author of the winning solution agrees that the conceptual design becomes the property of Film Center Serbia, which can continue to use it without its additional approvals.

The author of the winning design transfers all property and other rights of the author to Film Center Serbia, after being paid the reward for winning the competition.

Film Center Serbia reserves the right, if the need arises, to demand certain adjustments from the author to the conceptual and graphic design.

Film Center Serbia reserves the right to use the chosen conceptual design in whole or in part.

All additional information and explanations relevant to the implementation of the procedure of this competition can be obtained by phone number: +38111 2625131 (contact person: Ana Karadzic) or by e-mail at: ana.karadzic@fcs.rs